Few areas within management control have gained as much attention as incentives and reward systems. However, in the current media discourse, the focus has been on bonuses for management. In the competitive business environment of today, companies need to enter new markets, win new customers, and continuously improve their retention of current customers, in order [...]
LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed [...]
What is the evidence that promotional merchandise is effective. Since the early 90s, several studies completed by numerous major universities with very large sample sets have delivered compelling statistics on a wide range of very telling marketing and sales attributes for promotional merchandise.
The fact findings are very strong and perhaps even astounding.
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McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both [...]
A diversified company with revenues over USD 5.5 billion and owns on the biggest FMCG brands in partnership with another US bigwig in FMCG was wanting to enhace its sales and distribution. The company had large sales & distribution workforce spread across the country which frequently wanted information communicated to them from the central SAP [...]
In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, [...]