Category Archives: Sales and Distribution
Top 10 Reasons Marketing Hates Sales
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, Selling Power, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the [...]
Filed under Articles, Marketing, Sales and Distribution
Promotional Merchandise Marketing – A Huge Branding and Sales Tool
What is the evidence that promotional merchandise is effective. Since the early 90s, several studies completed by numerous major universities with very large sample sets have delivered compelling statistics on a wide range of very telling marketing and sales attributes [...]
Filed under Articles, Business Strategy, Marketing, Sales and Distribution
Case Study on BMW 7 Series Launch
E65 is the internal model designation for the 7 Series full-size luxury sedan produced by BMW from 2002 to 2008. The car was unveiled at the Frankfurt Motor Show in September 2001, and was launched in Europe on November 17, 2001. It first appeared in the USA [...]
Ace Hardware increases store traffic case study
Ace Hardware was founded in 1928 as Ace Stores Inc., for centralized purchasing organization. It have 4,444 locations with 1,00,000 employs working. Ace Hardware came to Microsoft Mobile Advertising to develop a targeted and comprehensive strategy to reach homeowners with four distinct offerings.
For [...]
Filed under Marketing, Sales and Distribution
Case study on ABM Industries for Enterprise-level Sales and Service
AMB industries was started on on window washing business. ABM had fostered an entrepreneurial culture in each division to effectively meet local and regional customer requirements. ABM is the largest facility services contractor listed on the New York Stock Exchange.
For [...]
Case Study on G.A.P Adventures
Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of live ball triple output of custom travel division.
For more information see on this [...]
Run the Extra Mile: Sales force reward system
Few areas within management control have gained as much attention as incentives and reward systems. However, in the current media discourse, the focus has been on bonuses for management. In the competitive business environment of today, companies need to enter [...]
Filed under Articles, Employee Relations, Sales and Distribution
Managing Customer Loyalty through Direct Marketing
LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole [...]
Comments Off
Filed under Advertising, Articles, Brand Management, Consumer Behaviour, Marketing, Sales and Distribution
The route to fast food franchising: McDonalds Way
McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating [...]
Mobile enables the Sales and Distribution for FMCG company
A diversified company with revenues over USD 5.5 billion and owns on the biggest FMCG brands in partnership with another US bigwig in FMCG was wanting to enhace its sales and distribution. The company had large sales & distribution workforce [...]
Filed under Marketing, Sales and Distribution