Category Archives: e-Commerce
When Swedish High-End Apparel went "Online"
Six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, [...]
Yahoo! A struggle to leverage current advertising methods with business objectives
Yahoo has grown up as a portal company. They learned early on that by being sticky, by having a web presence that forced users to stay on their site, they could find ways to profit from the page views. This [...]
Filed under Articles, Business, Business Strategy, Computers and IT, e-Commerce, Featured Cases
eBay Case Study : Leading the Virtual Market Space
eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small [...]
Godrej’s Data Warehousing Initiative
Godrej Consumer Products Limited wanted to extract more value out of the well-formatted ERP data it had collected over the years. It implemented data warehousing and OLAP tools and applications to mine additional benefits and also paved the path for [...]
Filed under Computers and IT, e-Commerce, ERP
THE ROLE OF E-BUSINESS FOR COMPETITIVE ADVANTAGE IN THE TRANSFORMING EUROPEAN FOOD AND NON-FOOD RETAIL BUSINESS
The research paper represents a literature review on retailing transformation, its effects on strategy and competitive advantage and the role of electronic business in that context. It is directed to anyone who aims to gain a basic insight on these [...]
Filed under Business Strategy, Computers and IT, CRM, e-Commerce, e-Procurement