Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional 'nimbo-pani'. Half way through the project we hear even the Cola Giants are planning to launch their version of the same. The excitement begins. David vs Goliath...In order to create a market for itself it had to choose the brand elements (logo, color, name, font) very wisely...click here to read the case study
