Social networking, darling of Web 2.0, is turning out to be a marketing tool than a communication platform. Recognizing the immense potential of social networks as a tool for branding, IT companies follow suit of FMCGs and are 'networking' their way to advertise products and services. Apart from cajoling customers to by their products with proliferating online presence, IT companies also use social networks for hiring employees...Read ahead on online marketing tools
