The green marketing of products and services is an important development in the context of emerging economies in Asia. By adopting resource conserving and environmentally-friendly strategies in all the stages of the value chain the firms can satisfy the growing environmental concerns of humanity. In the West, business firms face social and legal pressures to adopt environmentally-friendly business strategies. Many corporations responded to these pressures and adopted environmentally-friendly strategies. For example, Earth Care in the UK built strong competitive advantage and grew very fast since it started its operations. Similarly Ciba Geigy, now part of Novartis, has improved its corporate performance by adopting resource and environment conservation programs. Read More...
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