GreenPath An Environmental Initiative: Green Marketing Case

When Delaware North Companies Parks & Resorts, Inc. (Parks & Resorts) became Yosemite National Park’s official concessioner in 1993, the company embraced its stewardship responsibility by developing an Environmental Management System (EMS) entitled GreenPath. In 2001, subsidiary DNC Parks & Resorts at Yosemite, Inc. became the first hospitality business in the United States to have its EMS certified under the prestigious International Organization for Standardization (ISO) 14001 program for environmental management. Fundamentally, ISO 14001 defines what each organization does to minimize harmful effects on the environment caused by its activities. The standards are driven by compliance with environmental laws and management programs designed to mitigate environmental impacts. Although the GreenPath program can be found at all Parks & Resorts facilities, each property is encouraged to mold the program to best fit the area’s unique operations. Read more..

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