International Marketing Case Study Chrombach Foods

Chrombach Foods was a major supplier of catering products to German restaurants, cafes and takeaways. It had grown rapidly as the number of snack type meals eaten in Germany had increased since the 1960s - as a result of economic expansion such demographic trends as ageing populations and smaller households. The number of customers supplied had grown from 200 in the first year of operation, in the early 1960s. The marketing management of Chrombach Foods were identifying problems encountered in the last 6 months of rapid expansion in the eastern Lander of the unified Germany. Read more...

Register to mark your comments

1 Comment

Filed under Advertising, Marketing, Positioning/Segmentation

One Response to International Marketing Case Study Chrombach Foods

  1. Mohamed Saber

    kindly what are the suitable answes for the case questions?

Leave a Reply