IPL : A sports marketing case study

The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study tries to analyze the franchising model of IPL to understand how companies can make money by promoting sports like cricket in India...click here to read ahead

Register to mark your comments

some quick facts on IPL

• IPL marketing case study
• ipl case study pdf
• ipl marketing strategy
• cricket sports
• images of cricket
• ipl business model case study
• cricket premier league logo
• cricket league logo
• marketing strategy of ipl
• case study ipl