Everyone in business is selling something to someone, at least part of the time. The only difference: Some sell bigger and more publicly than the rest of us. The Big Sell, at the moment, is a full-time job for Kraft Foods’ CEO Irene Rosenfeld, who in late August made an unsolicited $16.7 billion bid to take over Britain’s iconic chocolate maker, Cadbury Schweppes Plc. Read to know the strategy adopted by the masterminds behind the deal.
