Facebook Marketing Case Study - "Mad Men"
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Case study on facebook vs orkut
Three years ago in the early days of social media I wrote a blog post asking people to vote between Facebook and Orkut in regards to their favorite social network. Over 6,000 votes later, we’re still at a deadlock with nearly a 50/50 split in voting. At the time, Facebook was in the early stages of gaining momentum, whereas Orkut was extremely popular in both India and Brazil.
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Facebook vs. Orkut
http://marketingcurry.com/index.php/orkut-vs-facebook-and-future-of-social-networking/ http://www.scribd.com/doc/32973644/facebook-v-s-orkutFiled under Articles, Computers and IT, Exclusive Articles, Free Cases, Technology
A Case Study In Launching A Facebook Page
Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. Too Many Places - The Brain Aneurysm Foundation had a Group Page, a Cause Page, and even a Profile. But they didn’t have a Facebook Page. This caused confusion with Facebook users ..... To refer this case study click here Facebook
Filed under Business, Business Environment, Business Ethics, Business Strategy
What is SWOT Analysis
SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans.
SWOT (sometimes referred to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis consists of the following two activities: * An assessment of the organization’s internal Strengths and Weaknesses and * An assessment of the Opportunities and Threats posed by its external environment ... click here to read about SWOT analysis
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SWOT Analysis of Bisleri
According to the Bureau of Indian Standards there are 1,200 bottled water factories all over India (of which 600 are in one state -- Tamil Nadu). Over 100 brands are vying for the Rs. 1,000-crore (Rs. 10 billion) bottled water market and are hard selling their products in every way possible -- better margins to dealers, aggressive advertising, catchy taglines.... In such a scenario, The Strategist takes a look at how it all started -- with Bisleri -- and how Bisleri created a market out of pure water. This is an SWOT Analysis report of one of the premium, recognized & trusted brand in the Indian bottled water market named BISLERI INTERNATIONAL PVT LTD. This is enjoying the huge share in the market both in bulk segment & in small packs...click here to refer the SWOT Analysis of Bisleri
Filed under Business, Business Strategy, Free Cases
SWOT Analysis Of Apple iPad
If you have seen an advertisement for something called “the iPad” and thought, "Losers, that’s spelled wrong!" then you may be surprised that Apple really has released a new gadget with this name. Many people are unsure what this new creation might be for, so you may not be the only one confused! But putting aside the curtain of jokes that flooded the Internet lately, the newest Apple iPad really is a revolutionary product for its era...click here for SWOT Analysis of Apple iPad
SWOT Analysis Of Apple iPad
Filed under Business, Business Strategy, Free Cases
SWOT and sustainable business planning: IKEA Model
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA's website. There are 18 stores in the UK to date, the first of which opened in Warrington in 1987. In July 2009 IKEA opened a store in Dublin too - its first in Ireland.
Since it was founded IKEA has always had concern for people and the environment. The IKEA vision 'to create a better everyday life for the many people' puts this concern at the heart of the business. IKEA has responded to the public’s rising concern for sustainability in its choice of product range, suppliers, stores and communication. It has also spotted business potential in providing sustainable solutions. IKEA's concern for people and the environment encourages it to make better use of both raw materials and energy. This keeps costs down and helps the company to reach its green targets and have an overall positive impact on the environment.
This case study will show why IKEA believes a strong environmental stance is good business practice.
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3G Market SWOT & PEST Investigation and Analysis
This report evaluates and analyses the 3G market, investigating the financial and industrial implications surrounding the 3G market. Five companies paid over £22bn ($35bn) between them for licences to operate the heralded 3G third-generation mobile phone services in the UK. The four main players in Europe - Deutsche Telekom, Vodafone, Telefonica and France Telecom, as well as their strategic partners are using their colossal, cross-border market power to force their suppliers to cut prices. Read more....
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Filed under Business Strategy, Free Cases, Industry Specific Cases, Innovation Management, Telecom Industry, Wireless Technology
Case study on Ultimate Software
Ultimate Software is the leading provider of
unified, end-to-end human capital
management (HCM) solutions in North America,
serving approximately 1,900
customers. From its inception in 1990,
the company marketed its software as an
on-premise installed product, but strategicall
shifted to a Software-as-a-Service
(SaaS) model in 2002, recognizing
the benefits for both itself and its customers.
For info with regard on
case study on
Ultimate Software,
sign in the web page directly.
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology
Agriculture, genetic resources and traditional knowledge: A case of IPR
The relationship between agriculture, genetic resources, traditional knowledge and intellectual property rights is a contentious, on-going, issue of debate in several multilateral institutions. These include the World Trade Organisation (WTO), and the World Intellectual Property Organisation (WIPO), the Convention on Biological Diversity Conference of the Parties (CBD COP), and the United Nations' Food and Agriculture Organisation (FAO). This case study being undertaken for the project, the research will examine the role of NGOs in the debate on the relationship between intellectual property rights, agriculture, genetic resources and traditional knowledge. The research will gather evidence on NGO engagement with multilateral institutions on these issues...read ahead
Filed under Legal Cases