PIG on the football field

Craig Johnston, a Liverpool footballer from 1980 to 1988, has a reputation for being something of an ideas man. He created the TV game show "The Main Event"; he wrote The Butler software which tracks the drinks taken out of minibar fridges in hotel rooms; he invented Traxion sole, used on most football boots; he designed the Predator Adidas football boot used by David Beckham and Johnny Wilkinson. Craig hasn’t named his new design after his favourite animal: ‘Pig’ stands for Patented Interactive Grip. By choosing this name Craig has illustrated his awareness of intellectual property (IP) and the importance of protecting his innovation by getting it patented. Craig has to go about turning his idea into reality. Read more...

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