Line Extensions, Brand Extensions, Multibrands & Unique introductions

System of Brands

Brands could be New or Existing & so could Product Categories. Companies can use combination of brands and categories while expanding Brand Architecture. 

Understanding Portfolio Roles types under brand architecture

Understanding Portfolio Roles types under brand architecture

Understanding Brand Touch Points

What does Brand Touch Points Mean?

Brand Touch Points Explained in under 5 minutes by Gayatri Thampi

There are over 50 brand touchpoint by for ease of understanding, we are classifying it into 3 categories and explaining it to you in an easy to understand video from our Advertising 101 Video Series.

Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi