Twitter has
become a growing phenomenon like Facebook
surviving off by people using it. It has taken control of the social
media platform and has made millions off on consumer generated content.
Millions and millions of people are tweeting throughout the day leading to
chats, conversations, and social action. It has
already created a niche for itself and is used by millions doing a great job
getting and connecting with organizations in all subjects such as news, celeb
news, sports, and fashion.
Everyone, even celebrities, politicians, organizations, businesses etc
have a Twitter handle. Some would say that it is one of the greatest social
networking sites there is, while others would think it is for idle people who
have nothing more to do, but tweet all day. Celebrities have flocked to the
social media site. It has become a tool to connect with their fans as well as
other celeb friends. Although it has some good points, twitter has caused many
controversies among its celeb users. For example, tweeting offensive or
controversial tweets of their unfiltered opinions. Fan bases of celebrities can
be more than some of the world’s country population.
Many people
believe that social networks such as Facebook and Twitter will dominate and
soon erase original websites for news. This is a myth. Although followers do
receive part of the news from these sources, most people state that they still
like to visit the original news website to catch up on their news. Although
research proves that the device you are using does not change which website you
resource to for news, Twitter news followers are known to be more mobile, using
more smart phones and computer tablets than any other news source. Demographics
also show that the Twitter population is younger than the most frequently
compared to Facebook. Twitter news followers rely on this social network
because of its efficiency and the quickness in which the news travel.
In
the sports world, Twitter has become a powerful promotional tool. While some athletes
just use Twitter to “connect” with their fans, it seems that most are just
trying to build a big following so they can get more lucrative endorsement
deals. Twitter and sports fit together because the sports newsfeed have to be
live, immediate, and suspenseful. With every touchdown, goal or home run you
can literally see the spikes in Twitter activity. For athletes it’s not easy to
connect with their fans all the time. Maintaining a strong relationship with
fans is probably one of the most important aspects of a sport off the field,
court or ice. Social
networks are effective tools to improve those relationships with die hard
supporters while also finding new fans.
How Twitter has
also affected the world of fashion and how they spread the new trends from week
to week or season to season. A great example of how fashion companies are
utilizing Twitter is by looking at how Urban Outfitters uses Twitter to their
advantage. From day to day Urban Outfitters updates their Twitter with new
music, sales, and the latest fashions. This keeps people coming back for more
because they are interested in the next best thing coming from one of the most
edgy, and unique, as well as biggest retail stores in the United States.
Although Twitter has many positives like keeping
people informed and up to date and being able to keep in contact with friends
and family all over the world, it also has its negatives. From the perspective of someone that has no
social networks an opinion may be considered bias, but it also may be someone
who can see it from the outside looking in with fresh eyes. From what the
point of view of not having a Twitter account it is not a necessity.
Twitter is very addictive and distracting, especially for a college
student. Everyone is so dependent on
technology and twitter is only adding to that.
Something like this can make college life all the more difficult because
it’s something else that draws your attention away from your work, or any task
at hand.
