Strategies-the way to succeed -A case study of Lindex

Many organisations have problems with the implementation of the strategies. The question is therefore; why could managers consider their strategies “right”, when they at the same time thought that the strategy implementation was a failure?Aim of study is three-fold: (1) to compare the strategy process within Lindex with what Kaplan and Norton advocates; (2) to describe the components Lindex considers most important and analyse whether there is any correlation with what the literature recommends and; (3) trying to observe, whether the strategy process actually has been successful in Lindex so far. See how

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