Tag Archives: case study

Case study on ABM Industries for Enterprise-level Sales and Service

AMB industries was started on on window washing business. ABM had fostered an entrepreneurial culture in each division to effectively meet local and regional customer requirements. ABM is the largest facility services contractor listed on the New York Stock Exchange.   For [...]

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Filed under Industry Specific Cases, Sales and Distribution, Video Case Studies

Facebook Case Study: Offline behavior drives online usage

Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M [...]

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Filed under Computers and IT, Free Cases, Miscellaneous, Technology

Facebook Marketing Case Study - "Mad Men"

A case of amazing marketing strategy used by Facebook. refer to the entire casePowered by Article Dashboard united parcel service international business planPowered by Article Dashboard market strategiesPowered by Article Dashboard survey of meteorologyPowered by Article Dashboard business risk of customers [...]

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Filed under Computers and IT, Free Cases, Marketing, Online Marketing, Technology

Case study on facebook vs orkut

Three years ago in the early days of social media I wrote a blog post asking people to vote between Facebook and Orkut in regards to their favorite social network. Over 6,000 votes later, we’re still at a deadlock with nearly a [...]

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Filed under Articles, Computers and IT, Exclusive Articles, Free Cases, Technology

A Case Study In Launching A Facebook Page

Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. Too Many Places - The Brain Aneurysm Foundation had a Group Page, a Cause Page, and even a Profile. But they didn’t have a Facebook [...]

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Filed under Business, Business Environment, Business Ethics, Business Strategy

What is SWOT Analysis

SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans. SWOT (sometimes referred to as TOWS) stands for [...]

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Filed under Articles, Assorted, Business Strategy, Free Cases, How To

SWOT and sustainable business planning: IKEA Model

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to [...]

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Filed under Business Ethics, Business Strategy, Corporate Social Responsibility, Enviornment Management, Free Cases, waste management

3G Market SWOT & PEST Investigation and Analysis

This report evaluates and analyses the 3G market, investigating the financial and industrial implications surrounding the 3G market. Five companies paid over £22bn ($35bn) between them for licences to operate the heralded 3G third-generation mobile phone services in the UK. The [...]

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Filed under Business Strategy, Free Cases, Industry Specific Cases, Innovation Management, Telecom Industry, Wireless Technology

Case study on Ultimate Software

Ultimate Software is the leading provider of unified, end-to-end human capital management (HCM) solutions in North America, serving approximately 1,900 customers. From its inception in 1990, the company marketed its software as an on-premise installed product, but strategicall shifted to [...]

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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology

Agriculture, genetic resources and traditional knowledge: A case of IPR

The relationship between agriculture, genetic resources, traditional knowledge and intellectual property rights is a contentious, on-going, issue of debate in several multilateral institutions. These include the World Trade Organisation (WTO), and the World Intellectual Property Organisation (WIPO), the Convention on [...]

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Filed under Legal Cases