The research paper represents a literature review on retailing transformation, its effects on strategy and competitive advantage and the role of electronic business in that context. It is directed to anyone who aims to gain a basic insight on these issues or seeks to engage in deeper research in a specific area of retailing and e-Business. The writer hopes that especially students will profit from this study as an introduction to strategy, retailing and e-Business. Read More....
THE ROLE OF E-BUSINESS FOR COMPETITIVE ADVANTAGE IN THE TRANSFORMING EUROPEAN FOOD AND NON-FOOD RETAIL BUSINESS
Filed under Business Strategy, Computers and IT, CRM, e-Commerce, e-Procurement